Hello, I'm
Fiona.
I help people build Search Impression Authority™ through earned media so that when people Google them they build trust in seconds.
19 years of PR · BBC · Channel 4 · Warner Bros.
Fiona Fraser.
I have worked in PR for 19 years, first in TV and then with my own podcast PR agency. I built a profitable reputation as the go-to in my industry within 6 months without a single ad — by committing to talking about one thing.
Now, I am helping others to do the same.
If you're solely relying on building your authority through Instagram, then this is your invitation to build real world authority through Google and LLMs. Tell people searching for you and your expertise that you are the go-to person.
Search Impression Authority™
Find your Authority Gap.
Before you pitch anything, you need to know exactly how you show up when someone searches for you. The SIA quiz takes five minutes and gives you a clear picture of where the gap is between how good you are and how you currently appear online.
Take the free quiz →Free · 5 minutes · Instant results
Everything after the audit lives here.
Stage 02 — Build. Pitching habit, earned media, and the authority foundation.
Stage 03 — Compound. Quarterly reviews that keep your authority building, not stalling.
Stage 04 — Expand. Podcast launch support inside Pitch Club when you're ready.
Stage 05 — Amplify. Done-for-you options when you're ready to accelerate.
The 90-day authority membership.
Build real world authority in just one hour a month by pitching to podcasts, press and for partnerships.
- ✦ Live Authority Sprint — build your evidence file and pitch angles in five focused hours
- ✦ Monthly JFPI Session — the hour where you press send, in the room, together
- ✦ Weekly Pitch Surgery — personal feedback every Wednesday from Fiona
- ✦ Guest directory listing shared weekly with podcast hosts looking for guests
Reopens 3rd September · Founding rate available now
Secure your founding rate for September.
No payment taken until 3rd September. After the founding period closes, Pitch Club is £200/month. Lock in your rate now.
Founding rate locked in · No payment until 3rd September
Action is what Fiona delivers.
I've just opened an email with the list of podcasts. Oh my goodness, Fiona. I'm in no doubt of how much you've helped and gifted me today. For me it's the action that you deliver. We spend so much time in a learning process where nothing happens. Not under your watch.
Fiona is literally gold dust. She's like the secret ninja of knowing the right people at the right time and I can say hand on heart that my business would not be as well known nationally if Fiona hadn't played a part in that.
We did in three hours what would have taken me ten days alone. It created action, created clarity, and took the load off. I was stuck in overthinking and your process removed that for me.
Fiona and her team supported me in launching my first ever podcast. With their expert help, I charted in the top 10 on Apple podcasts, appeared on many podcasts, and was covered in a variety of business and lifestyle articles. I wouldn't hesitate in recommending them to everyone.
Every way to work together.
Pitch Club
The 90-day authority membership. One focused hour a month. Pitches go out in the room. Founding rate still available for September.
The Pitch List
You know what you want to pitch — you just need the contacts to send it to. This done-for-you research session delivers 30 carefully researched podcast or press contacts, ready to go.
- ✦Book your slot and fill in a short briefing form
- ✦Fiona researches 30 contacts in a focused session
- ✦Your list of podcasts and/or press contacts lands in your inbox same day
The Authority Sprint
Five days to build everything you need to start pitching with confidence. One hour a day. By the end you've sent your first pitch.
- ✦Day 1: Audit your Search Impression Authority™ — what strangers see when they Google you, including what AI tools say
- ✦Day 2: Identify your authority gaps and set your authority goal — what you want to be known for
- ✦Day 3: Build your Authority Evidence File and identify your top 3 authority markers
- ✦Day 4: Develop your authority angles using the What, Why Now, Why Me framework
- ✦Day 5: Make your 90-day compound messaging commitment and send your first pitch
Sign up to be notified when the next sprint opens.