Hello, I'm
Fiona.
I help people build Search Impression Authority™ through earned media so that when people Google them they build trust in seconds.
19 years of PR · BBC · Channel 4 · Warner Bros.
Fiona Fraser.
I have worked in PR for 19 years, first in TV and then with my own podcast PR agency. I built a profitable reputation as the go-to in my industry within 6 months without a single ad — by committing to talking about one thing.
Now, I am helping others to do the same.
If you're solely relying on building your authority through Instagram, then this is your invitation to build real world authority through Google and LLMs. Tell people searching for you and your expertise that you are the go-to person.
Search Impression Authority™
Find your Authority Gap.
Before you pitch anything, you need to know exactly how you show up when someone searches for you. The SIA quiz takes five minutes and gives you a clear picture of where the gap is between how good you are and how you currently appear online.
Take the free quiz →Free · 5 minutes · Instant results
Everything after the audit lives here.
Stage 02 — Build. Pitching habit, earned media, and the authority foundation.
Stage 03 — Compound. Quarterly reviews that keep your authority building, not stalling.
Stage 04 — Expand. Podcast launch support inside Pitch Club when you're ready.
Stage 05 — Amplify. Done-for-you options when you're ready to accelerate.
The 90-day authority membership.
Build real world authority in just one hour a month by pitching to podcasts, press and for partnerships.
- ✦ Live Authority Sprint — build your evidence file and pitch angles in five focused hours
- ✦ Monthly JFPI Session — the hour where you press send, in the room, together
- ✦ Weekly Pitch Surgery — personal feedback every Wednesday from Fiona
- ✦ Guest directory listing shared weekly with podcast hosts looking for guests
Reopens 3rd September · No commitment to join the waitlist
Be first to know
when spots open.
Pitch Club reopens 3rd September. Drop your details and we'll let you know the moment doors open.
No commitment · No payment · Just first in line
Action is what Fiona delivers.
I've just opened an email with the list of podcasts. Oh my goodness, Fiona. I'm in no doubt of how much you've helped and gifted me today. For me it's the action that you deliver. We spend so much time in a learning process where nothing happens. Not under your watch.
Fiona is literally gold dust. She's like the secret ninja of knowing the right people at the right time and I can say hand on heart that my business would not be as well known nationally if Fiona hadn't played a part in that.
We did in three hours what would have taken me ten days alone. It created action, created clarity, and took the load off. I was stuck in overthinking and your process removed that for me.
Fiona and her team supported me in launching my first ever podcast. With their expert help, I charted in the top 10 on Apple podcasts, appeared on many podcasts, and was covered in a variety of business and lifestyle articles. I wouldn't hesitate in recommending them to everyone.
The Authority Asset Podcast.
Whether your podcast has gone quiet, is still going but not getting results, or you want to get off to the right start — this is the framework that makes it work.
- ✦ 10-part framework that establishes you as the expert and ends podcast fade for good
- ✦ 6-month marketing plan built in from day one — fuel every other channel from your episodes
- ✦ Updated to include YouTube for LLM discovery — so AI tools recommend you
- ✦ Written by a qualified teacher — workbook included so you always know exactly what's next
Your podcast
deserves to be heard.
Most podcasts don't fail because the host isn't good enough. They fail because there's no structure underneath them. This course gives you that structure — and a proper shot at being found.
Interested in done-for-you PR or podcast guesting?
Check out my agency POW PR — the UK's only dedicated podcast PR agency, built on 19 years of pitching experience.
Visit POW PR →