Build a profitable reputation that precedes you in Pitch Club.
You already know what you want to pitch. You know the podcasts you should be on, the press you should be in, the stages you should be standing on. You just haven't sent it yet. Pitch Club is the one hour a month where that changes.
Now open · 25 founding member spots · £300/quarter · 50% off while spots remain
You don't need more time.
You need one hour.
The pitches sitting in your drafts aren't there because you don't know what to say. They're there because you never had the right moment to press send. Pitch Club is that moment. Once a month, we get in a room together and the action happens live — not as homework, not as a good intention. The pitch goes out before you leave.
Here's what might be happening.
You're incredible at what you do, and your clients constantly rave about you. Yet you see other people getting asked to speak, featuring on podcasts that aren't as good as you, and you wonder why. It's because they pitched and you didn't.
On the other side of pressing send, your reputation begins to become profitable.
Clients tell you they've seen you everywhere
You stop being the best kept secret and start being the name everyone's heard of. Your profile does the work before you've even spoken.
Opportunities start coming to you
Instead of chasing every client, they find you. Press invitations, podcast requests, speaking gigs — because you put yourself out there first.
Fast decisions in your sales
Clients come to you already wanting to say yes. They've seen you everywhere, they trust you already, and the sales conversation is half the length it used to be.
Peace of mind knowing you're working on your business
Not just supporting others. You build a profitable reputation that precedes you — one that compounds over time and means you don't have to hustle forever.
Two phases. One outcome.
Pitch Club is not a course. It's not a learn-it-later membership. First we get you pitch ready. Then we get you pitching.
Get Pitch Ready
The foundations before you press send.
- Your GameplanTurn your ideas into a 90-day action plan. Map exactly where you want to show up and who you want to pitch — so you're playing to win from day one.
- Pitch CraftWrite your hell yes pitch — the one that gets results and sounds completely like you. Fiona's 19-year method, including when and when not to use AI.
- Pitch ReviewFiona reviews your gameplan and pitch personally. Her seal of approval before it goes anywhere.
JFPI
This is where we actually make the move.
- JFPI Session (Monthly)The most important hour of your month. You walk in with a pitch. You leave having sent it. One hour. Every month. Non-negotiable.
- Opportunity Spotting (Monthly)Fiona brings real contacts — podcasts, press, speaking gigs — and we work through actual opportunities together. You leave with a list and somewhere to pitch.
- Your Public ProfileYou get a listing on Fiona's public guest directory, actively shared with podcast hosts who are looking for guests right now. Your name in front of the right people — passively, every week.
Established founders who already know what to pitch.
Every founding member walked in with the expertise, the ideas, and — honestly — the pitch half-written in their head. Here's why they joined.
None of them are here to figure out what they do. They already know. They're here because knowing isn't the same as doing — and one focused hour a month in the right room changes everything.
Action is what Fiona delivers.
"I've just opened an email with the list of podcasts. Oh my goodness, Fiona. I'm in no doubt of how much you've helped and gifted me today. For me it's the action that you deliver. We spend so much time in a learning process where nothing happens. Not under your watch."
Every call has a purpose.
Pitch Club is built around a clear monthly rhythm. You choose which calls serve you right now — and the one non-negotiable is the JFPI Session. That's your hour. That's where the pitches go out.
JFPI Session
The space where we make the ask. You arrive with a pitch — for a podcast, a press outlet, a speaking stage. We send it together. One hour of pure action-taking every month. This is the one to protect in your diary.
Opportunity Spotting
Never run out of places to pitch. We work through actual opportunities together — podcasts, press, speaking gigs — with access to real contact databases so you always have somewhere to send the next pitch.
Pitch Surgery Q&A
Bring your pitches, your questions, your "I don't know what to do next" moments. Fiona gives you direct, personal feedback on your gameplan, your messaging, and your pitches every week in Wednesday office hours.
The Pitch Room
Supported co-working for when life happened and you need to catch up. Show up, get your head down, get sh*t done. The accountability that turns good intentions into sent pitches.
Gameplan Huddle
Every 90 days we review your plan together. What's working? What do we double down on? What do we adjust? Your gameplan stays alive and moving — never a document collecting dust.
Live Gameplan Sprint
Founding members get a live sprint to build your gameplan and draft your first pitches immediately on joining. You don't have to wait to start — you hit the ground running from day one.
She doesn't just hold the space. She does the work.
Pitch Club is not a community where you're left to figure it out. Fiona actively brings you opportunities, hands you contacts, and puts your name in front of people who are looking for someone exactly like you.
Fiona reviews your pitches, gameplan, and compound messaging personally every week. Direct, specific feedback — not generic advice — every Wednesday.
I'm creating Pitch Club to help founders like you build the same profitable reputation — one that precedes you, so clients come to you already wanting to say yes.
"Do you think I use those skills for myself? Of course not. Like you, I am all in for my clients. So I built Pitch Club."
I spent 19 years pitching for everyone except myself. I built a niche, spoke about just that for six months, and became the go-to person for podcast PR. Nearly six years later, 90% of my clients are referrals, I speak at The Podcast Show, judge all the major podcast awards, and rank number one on Google without a single blog.
Search Impression Authority™
Building authority online has changed dramatically. Google is no longer the only place someone decides if you're credible — and owned content alone is no longer enough to convince them. When someone wants to hire an expert, book a speaker, or find a collaborator, they search. They might use Google, but they might also ask ChatGPT, Claude, Perplexity, or Gemini.
What they find in those first few seconds determines whether you're credible — or invisible.
Search Impression Authority™ is the strategy for making sure that when the right person looks for someone like you, what they find doesn't just confirm you exist — it tells them what you do, shows them you're credible, and makes you their only choice. It's built in stages.
Understand exactly how you are currently perceived online. Where are the gaps between how good you are and how you show up? This is where we find your Authority Gap.
PR, podcasts, and authority positioning. This is where Pitch Club lives — getting your pitches out, building earned media, and creating the third-party citations that make search engines and AI tools recognise you as the expert.
Maintain relevance and create a steady stream of opportunities. The authority you build doesn't disappear — it compounds. Each piece of earned media makes the next one easier to get.
Podcast, book, content, speaking. Once your authority is established, you create assets that extend your reach — the things that cement your position as the go-to in your niche for years to come.
Press, campaigns, and visibility spikes. Strategic moments of amplification that accelerate your authority and ensure you're being found by the right people at the right time.
Not a passive membership. Teamwork for real results.
We did in three hours what would have taken me ten days alone. It created action, created clarity, and took the load off. I was stuck in overthinking and your process removed that for me.
Fiona is literally gold dust. She's like the secret ninja of knowing the right people at the right time and I can say hand on heart that my business would not be as well known nationally if Fiona hadn't played a part in that.
Everything you need to JFPI.
All of this is yours from day one.
JFPI Session
The space where we make the move. You press send on the email, we repeat. 1 hour of pure action-taking every month — this is the one to protect in your diary.
Opportunity Spotting
Find actual opportunities together — podcasts, press, speaking — with access to real contact databases. Always somewhere to pitch.
Pitch Surgery & Feedback
Fiona reviews your pitches, gameplan, and messaging personally every Wednesday. Direct feedback, every week, without exception.
Opportunities Delivered
3 podcast guest opportunities dropped in the community every week. Never short on places to pitch.
Guest Directory Listing
Your listing on Fiona's public guest directory, actively shared with podcast hosts seeking guests.
The Pitch Room
Supported co-working to catch up when needed. The accountability that turns good intentions into sent pitches.
Gameplan Huddle
Every 90 days we review and amend your gameplan. Double down or adjust — always moving forward.
Bite-Sized Training
Pitch Craft, How to Pitch Podcasts, How to Pitch Press, Give the Interview of Your Life — action-first, no fluff.
Live Gameplan Sprint
A bonus live sprint to get your gameplan built and first pitches drafted immediately on joining. Hit the ground running from day one.
Lock in your founding member rate.
The first 25 people get this rate locked in forever. The founding rate is still available — but only while spots remain.
- JFPI Session — 1 hour monthly implementation call
- Opportunity Spotting — 1 hour monthly with contact database access
- Weekly Pitch Surgery feedback — Wednesdays 10–12pm
- Guest directory listing actively shared with podcast hosts
- 3 podcast opportunities delivered to community every week
- The Pitch Room monthly co-working sessions
- Quarterly gameplan huddle & 90-day review
- All bite-sized resources including media training
- Founding Bonus: Live Gameplan Sprint
25 founding member spots · Quarterly commitment · Never pay more while you remain
Real founders. Real results.
What happens when you work with Fiona.
Fiona and her gorgeous team at POW PR supported me in 2024/25 to get press coverage during the launch of my first ever podcast. With their expert help, I charted in the top 10 on Apple podcasts, appeared on many podcasts, and was covered in a variety of business and lifestyle articles. I wouldn't hesitate in recommending them to EVERYONE.
I've just opened an email with the list of podcasts. Oh my goodness, Fiona. I'm in no doubt of how much you've helped and gifted me today. For me it's the action that you deliver. We spend so much time in a learning process where nothing happens. Not under your watch.
The questions you're already asking yourself.
You already know
what to pitch.
Now send it.
One hour a month. The pitch you've been sitting on. Finally out the door.
Join Pitch Club →25 founding member spots · £300/quarter · 50% off while spots remain