The Authority Asset Podcast — Fiona Fraser

DIY Course · Instant Access

Your podcast
deserves to be heard.

Whether it's gone quiet or it's technically still going but not doing what you hoped — The Authority Asset Podcast is the framework that fixes it. A 10-part series structure, a 6-month marketing plan, and an asset that gets found for years to come.

Get instant access for £347 →

10 Authority episodes

6mo Marketing plan included

#1 Charts reached by clients

DIY Go at your own pace

Is this for you?

Your podcast isn't the problem. The structure is.

Most podcasts don't fail because the host isn't good enough. They fail because there was no framework underneath them — no plan, no direction, nothing to fall back on when the initial excitement wore off.

This course is for people who already know they should have a podcast. They've started, or tried, or are still going but wondering why it isn't working. The Authority Asset Podcast gives you the structure that should have been there from day one.

You started a podcast, got a few episodes in, and it quietly faded — and you still feel guilty about it

You're still publishing but it feels like shouting into a void — no growth, no opportunities coming from it

You know your podcast should be building your authority but you're not sure it's actually doing that

You want it to be found on Google and recommended by AI tools — not just live on Spotify and gathering dust

You're starting from scratch and want to get it right from day one — no stalling, no fade, no regrets at episode four

You want your episodes to fuel all your other marketing — not exist in a silo nobody visits

What makes it different

Not another podcast course.

📉→📈

Built to beat podcast fade

The framework is structured around development and growth for sustainability — so you have direction at every stage. No more recording two episodes and going quiet.

🎙️

A 10-part framework, not a format

The series structure positions you as the definitive expert in your space — and gives you a content engine for every other marketing channel you run. One recording. Many uses.

📖

Written by a qualified teacher

Every task is implementable. Every module comes with the supporting workbook so you always know what's next. No passive watching. No wondering where to start. You move from one stage to the next in sequence.

🏆

Proven at the top of the charts

Fiona has launched multiple number one podcasts — including The Rest Is Politics, The Rest Is Entertainment, a number one marketing podcast and a number one entrepreneurship podcast in the last six months. She knows exactly what's working right now.

🔍

Designed as an authority asset

This isn't a podcast you record and forget. It's an asset that builds trust for you around the clock — the kind of content people find through search, share with their network, and come back to.

🤖

Updated for the AI era

Includes a dedicated module on using YouTube for LLM discovery — so your podcast gets recommended by ChatGPT, Claude, and Perplexity when people search for your expertise.

What you'll have when you're done

Three things you'll actually own.

Physical

A fully launched 10-part podcast

Ten episodes that reflect your expertise, optimised for Google and AI tools, and ready to work for you from day one.

Strategic

A 6-month marketing plan

Built directly from your 10 episodes. You finish recording and already know exactly what to post, pitch, and repurpose for the next six months.

Ongoing

An authority asset that compounds

A place people find you through search. A library that builds trust 24/7. Something that attracts opportunities long after you stop promoting it.

In their words

People who've worked with Fiona.

I knew I wanted to do a podcast and being short on time your idea of doing a limited series was genius. Having taken the course and used your advice to design the series it all came together so easily. It is having the whole package of strategy, advice, how to, tech, editing and marketing all in one place that has been the catalyst to getting it done. The standard it came back at was so good I felt confident going to seek a corporate sponsor for the launch — I approached my ideal choice and they came back with a yes immediately.

Working with Fiona was one of the best investments this year. She got me moving forward when I was stuck and made me feel supported all the way. Quite simply, I would not have a podcast if it weren't for the guidance and support from Fiona and her team.

Your guide

Fiona Fraser has 19 years of PR experience spanning BBC, Channel 4, Warner Bros. UK, Endemol and Fremantle. As founder of POW PR — the UK's only dedicated podcast PR agency — she has launched multiple number one podcasts, most recently The Rest Is Politics, The Rest Is Entertainment, and a number one marketing and a number one entrepreneurship podcast in the last six months.

She is also a qualified teacher, a judge for the British Podcast Awards and Independent Podcast Awards, and a speaker and moderator at The Podcast Show.

Charts reached

19yr

PR experience

6yr

POW PR

One-off payment · Instant access · Go at your own pace

Time to give your
podcast a proper shot.

A fully self-paced course so you can work through it on your own terms — and this time, with a structure that actually holds.

£347 one-off payment · no VAT

Get instant access →

Instant access to all modules + workbook. Work through in 3–6 months at your own pace.

Questions

Things people usually ask.

I haven't started yet — does this work if I'm brand new to podcasting?

Absolutely — and honestly, starting with this framework is the best possible position to be in. You'll build it right from day one, with a clear structure, a plan for every episode, and an asset that's optimised from the start. Everything the people who stalled wish they'd had before they pressed record.

My podcast has been dormant for months. Is it too late to revive it?

Not at all — and you're not alone. The course works whether you're restarting something that stalled or building fresh from scratch. The framework gives you a clear structure to come back to, so you're not just picking up where you left off and hoping for the best.

I'm still publishing but it's not growing. Will this help?

Yes — this is exactly who the course is designed for. If your podcast is technically alive but not attracting opportunities or building authority, the issue is almost always the structure underneath it. The 10-part framework and the optimisation modules address that directly.

How long will it take to complete?

Most people work through it and relaunch within 3–6 months at their own pace. Each module is implementable as you go — you're building the real thing, not watching videos and planning to start later.

What do I actually get?

All course modules with instant access, a supporting workbook for every task, the 10-part series framework, a 6-month marketing plan template, and the updated YouTube and LLM discovery module.

Is this just about podcasting or does it work with YouTube too?

Both. There's a dedicated module on using YouTube specifically for LLM discovery — so your content gets surfaced by AI tools like ChatGPT and Claude when people search for your expertise. Your podcast becomes findable across every platform.

Your podcastdeserves to be heard.