The Authority Asset Podcast — Fiona Fraser
DIY Course · Instant Access

The Authority
Asset Podcast.

Develop, launch and grow a 10-part authority podcast that gets found on Google and LLMs for months and years to come — plus a 6-month marketing plan built in from day one.

Get instant access for £347 →
10 Authority episodes
6mo Marketing plan included
#1 Charts reached by clients
DIY Go at your own pace
Fiona Fraser
Is this for you?

You want a podcast that works for you long after you record it.

Most podcasts fade after episode five. The host runs out of steam, runs out of ideas, and runs out of reasons to keep going. This course exists to stop that happening.

It's for experts, founders and thought leaders who want a podcast that isn't just content — it's an asset. Something Google and AI tools surface when people search for exactly what you do.

You've been thinking about starting a podcast but don't know where to begin
You've started one but it stalled — and you want a structured reason to restart
You want your podcast to be found on Google and recommended by AI tools like ChatGPT
You want a marketing plan that comes with the content, not as a separate job
You want to build trust with an audience 24/7 — without having to be on a live call
You want your content to fuel all your marketing channels, not just live on one platform
What makes it different

Not another podcast course.

📉→📈
Built to beat podcast fade
The framework is structured around development and growth for sustainability — so you have direction at every stage. No more recording two episodes and going quiet.
🎙️
A 10-part framework, not a format
The series structure positions you as the definitive expert in your space — and gives you a content engine for every other marketing channel you run. One recording. Many uses.
📖
Written by a qualified teacher
Every task is implementable. Every module comes with the supporting workbook so you always know what's next. No passive watching. No wondering where to start. You move from one stage to the next in sequence.
🏆
Proven at the top of the charts
Fiona has launched multiple number one podcasts — including The Rest Is Politics, The Rest Is Entertainment, a number one marketing podcast and a number one entrepreneurship podcast in the last six months. She knows exactly what's working right now.
🔍
Designed as an authority asset
This isn't a podcast you record and forget. It's an asset that builds trust for you around the clock — the kind of content people find through search, share with their network, and come back to.
🤖
Updated for the AI era
Includes a dedicated module on using YouTube for LLM discovery — so your podcast gets recommended by ChatGPT, Claude, and Perplexity when people search for your expertise.
What you'll have when you're done

Three things you'll actually own.

Physical
A fully launched 10-part podcast
Ten episodes that reflect your expertise, optimised for Google and AI tools, and ready to work for you from day one.
Strategic
A 6-month marketing plan
Built directly from your 10 episodes. You finish recording and already know exactly what to post, pitch, and repurpose for the next six months.
Ongoing
An authority asset that compounds
A place people find you through search. A library that builds trust 24/7. Something that attracts opportunities long after you stop promoting it.
In their words

People who've worked with Fiona.

"

I knew I wanted to do a podcast and being short on time your idea of doing a limited series was genius. Having taken the course and used your advice to design the series it all came together so easily. It is having the whole package of strategy, advice, how to, tech, editing and marketing all in one place that has been the catalyst to getting it done. The standard it came back at was so good I felt confident going to seek a corporate sponsor for the launch — I approached my ideal choice and they came back with a yes immediately.

Carol Deveny
Carol Deveny
Podcast Creator
"

Working with Fiona was one of the best investments this year. She got me moving forward when I was stuck and made me feel supported all the way. Quite simply, I would not have a podcast if it weren't for the guidance and support from Fiona and her team.

Kim Raine
Kim Raine
ADHD Educator, Speaker and High Performance Coach
Fiona Fraser
Your guide

Fiona Fraser has 19 years of PR experience spanning BBC, Channel 4, Warner Bros. UK, Endemol and Fremantle. As founder of POW PR — the UK's only dedicated podcast PR agency — she has launched multiple number one podcasts, most recently The Rest Is Politics, The Rest Is Entertainment, and a number one marketing and a number one entrepreneurship podcast in the last six months.

She is also a qualified teacher, a judge for the British Podcast Awards and Independent Podcast Awards, and a speaker and moderator at The Podcast Show.

#1
Charts reached
19yr
PR experience
6yr
POW PR
One-off payment · Instant access · Go at your own pace

Ready to build your
authority asset?

A fully self-paced course so you can work through it on your own terms.

£347 one-off payment · no VAT

Get instant access →

Instant access to all modules + workbook. Work through in 3–6 months at your own pace.

Questions

Things people usually ask.

Do I need any podcast experience?
None at all. The course takes you from idea to launched podcast in sequence. The workbook means you always know exactly what to do next — whether you've never pressed record before or you're restarting after a stall.
How long will it take to complete?
Most people complete the course and launch their podcast within 3–6 months working at their own pace. Each module is designed to be implemented as you go, so you're building the real thing — not just watching videos.
What do I actually get?
All course modules with instant access, a supporting workbook for every task, the framework for your 10-part series, a 6-month marketing plan template, and the updated YouTube and LLM discovery module.
Is this just about podcasting or does it work with YouTube too?
Both. There's a dedicated module on using YouTube specifically for LLM discovery — so your content gets surfaced by AI tools like ChatGPT and Claude when people search for your expertise. Your podcast becomes findable across every platform.