Pitch Club.
Build real world authority with earned media so Google instantly proves your credibility and informs LLMs you are the expert so that your reputation exists beyond Instagram and becomes profitable.
Door closes Thursday 5pm · 25 founding spots · £300/quarter · 50% off while spots remain
The 90-day strategy.
From authority foundation to pitching habit — everything you need to build a profitable reputation, in the right order.
Authority Sprint
Before you pitch, you need to know what you're pitching and why it's credible. The Authority Sprint builds your foundation — your evidence, your angles, your compound messaging — so every pitch you send lands.
- SIA Audit — understand exactly how your authority shows up right now
- Build your evidence file — the proof behind your expertise
- Find your authority angles — the ideas that become your pitches
Pitch Plan
Your 90-day plan for exactly where you're going to show up, who you're going to pitch, and what you're going to say. Built with Fiona. Reviewed every quarter so it's always alive.
- Map your 90-day targets — podcasts, press, speaking, partnerships
- Write your hell yes pitch — Fiona's 19-year method
- Pitch review — Fiona's seal of approval before it goes anywhere
Authority Build
The ongoing execution engine. Every month, the same focused hour where the pitches actually go out — not on your to-do list, in the room, together.
- JFPI Session (Just F*cking Pitch It) — the hour where you press send
- Opportunity Spotting — real contacts, real leads, every month
- Pitch Surgery — feedback on your pitches, Wednesday office hours
- Quarterly Gameplan Huddle — review, adjust, keep moving
On the other side of pressing send, your reputation begins to become profitable.
Clients tell you they've seen you everywhere
You stop being the best kept secret and start being the name everyone's heard of. Your profile does the work before you've even spoken.
Opportunities start coming to you
Instead of chasing every client, they find you. Press invitations, podcast requests, speaking gigs — because you put yourself out there first.
Fast decisions in your sales
Clients come to you already wanting to say yes. They've seen you everywhere, they trust you already, and the sales conversation is half the length it used to be.
Peace of mind knowing you're working on your business
Not just supporting others. You build a profitable reputation that precedes you — one that compounds over time and means you don't have to hustle forever.
Established founders who already know what to pitch.
Every founding member walked in with the expertise, the ideas, and — honestly — the pitch half-written in their head. Here's why they joined.
None of them are here to figure out what they do. They already know. They're here because knowing isn't the same as doing — and one focused hour a month in the right room changes everything.
Action is what Fiona delivers.
"I've just opened an email with the list of podcasts. Oh my goodness, Fiona. I'm in no doubt of how much you've helped and gifted me today. For me it's the action that you deliver. We spend so much time in a learning process where nothing happens. Not under your watch."
She doesn't just hold the space. She does the work.
Pitch Club is not a community where you're left to figure it out. Fiona actively brings you opportunities, hands you contacts, and puts your name in front of people who are looking for someone exactly like you.
Fiona reviews your pitches, gameplan, and compound messaging personally every week. Direct, specific feedback — not generic advice — every Wednesday.
I'm creating Pitch Club to help founders like you build the same profitable reputation — one that precedes you, so clients come to you already wanting to say yes.
"Do you think I use those skills for myself? Of course not. Like you, I am all in for my clients. So I built Pitch Club."
I spent 19 years pitching for everyone except myself. I built a niche, spoke about just that for six months, and became the go-to person for podcast PR. Nearly six years later, 90% of my clients are referrals, I speak at The Podcast Show, judge all the major podcast awards, and rank number one on Google without a single blog.
Search Impression Authority™
Building authority online has changed dramatically. Google is no longer the only place someone decides if you're credible — and owned content alone is no longer enough. When someone wants to hire an expert, book a speaker, or find a collaborator, they search. They might use Google, but they might also ask ChatGPT, Claude, Perplexity, or Gemini.
What they find in those first few seconds determines whether you're credible — or invisible.
Search Impression Authority™ is the strategy for making sure that when the right person looks for someone like you, what they find doesn't just confirm you exist — it tells them what you do, shows them you're credible, and makes you their only choice.
Understand exactly how you are currently perceived online. Where are the gaps between how good you are and how you show up? This is where we find your Authority Gap.
PR, podcasts, and authority positioning. This is where Pitch Club lives — getting your pitches out, building earned media, and creating the third-party citations that make search engines and AI tools recognise you as the expert.
Maintain relevance and create a steady stream of opportunities. The authority you build doesn't disappear — it compounds. Each piece of earned media makes the next one easier to get.
Podcast, book, content, speaking. Once your authority is established, you create assets that extend your reach — the things that cement your position as the go-to in your niche for years to come.
Press, campaigns, and visibility spikes. Strategic moments of amplification that accelerate your authority and ensure you're being found by the right people at the right time.
A 90-day plan for real results.
We did in three hours what would have taken me ten days alone. It created action, created clarity, and took the load off. I was stuck in overthinking and your process removed that for me.
Fiona is literally gold dust. She's like the secret ninja of knowing the right people at the right time and I can say hand on heart that my business would not be as well known nationally if Fiona hadn't played a part in that.
Everything you need to JFPI.
All of this is yours from day one.
Authority Sprint
One hour a day for five days. Build your authority foundation, evidence file, and pitch angles live with Fiona.
Pitch Plan
Your 90-day pitching plan, your hell yes pitch, and Fiona's personal review before it goes anywhere.
JFPI Session
The most important hour of your month. You walk in with a pitch. You leave having sent it.
Opportunity Spotting
Real contacts, real leads. We find actual opportunities together — podcasts, press, speaking — every month.
Pitch Surgery & Feedback
Fiona reviews your pitches, gameplan, and messaging personally every Wednesday.
Opportunities Delivered
3 podcast guest opportunities dropped in the community every week.
Guest Directory Listing
Your public profile on Fiona's guest directory, actively shared with podcast hosts seeking guests.
The Pitch Room
Supported co-working. The accountability that turns good intentions into sent pitches.
Gameplan Huddle
Every 90 days we review and adjust your plan. Always moving forward, never collecting dust.
Lock in your founding member rate.
The first 25 people get this rate locked in forever. The door closes Thursday 5pm.
- Live Authority Sprint — week commencing 15th June
- Pitch Plan with personal review from Fiona
- JFPI Session — 1 hour monthly, pitches go out in the room
- Opportunity Spotting — monthly with real contact database access
- Weekly Pitch Surgery feedback — Wednesdays 10–12pm
- Guest directory listing actively shared with podcast hosts
- 3 podcast opportunities delivered to community every week
- Quarterly gameplan huddle & 90-day review
25 founding member spots · Quarterly commitment · Never pay more while you remain
Secure your founding rate for September.
Pitch Club reopens 3rd September. Sign up now to lock in your founding rate — no payment taken until 3rd September. After the founding period closes, Pitch Club is £200/month.
Real founders. Real results.
What happens when you work with Fiona.
Fiona and her gorgeous team at POW PR supported me in 2024/25 to get press coverage during the launch of my first ever podcast. With their expert help, I charted in the top 10 on Apple podcasts, appeared on many podcasts, and was covered in a variety of business and lifestyle articles. I wouldn't hesitate in recommending them to EVERYONE.
I've just opened an email with the list of podcasts. Oh my goodness, Fiona. I'm in no doubt of how much you've helped and gifted me today. For me it's the action that you deliver. We spend so much time in a learning process where nothing happens. Not under your watch.
The questions you're already asking yourself.
You already know
what to pitch.
Now send it.
The door closes Thursday 5pm. Don't let someone less qualified get there first.
Join Before Thursday 5pm →25 founding member spots · £300/quarter · Door closes Thursday 5pm