You're not hard
to find. You're
easy to miss.
I help experts, founders, and consultants build a search presence that earns trust before anyone's even spoken to you — through the right mix of owned content and earned media. When the right person Googles you, they should find proof, not a gap.
Content tells people
who you are.
Earned media proves it.
You've built something real. You've got the website, the LinkedIn, maybe even a newsletter. But when someone searches for you — a potential client, a podcast host, a journalist — what do they actually find? Mostly your own words about yourself. And that's not enough.
Trust at scale requires someone else saying your name. A podcast appearance. A press mention. A speaking credit. These aren't nice-to-haves — they're the difference between looking like an option and looking like the obvious choice.
I call this your Search Impression Authority. And I help you build it.
What's a
Search Impression
Authority gap — and have you got one?
Most experts have one. Watch this short video to understand what it is, why it matters, and what happens when you close it. Spoiler: it changes how people see you before you've said a word.
Everything you need
to JFPI.
Pitch Club is the membership for founders and experts who are done waiting to be discovered. Every month: real opportunities, real pitching, real accountability — with someone in your corner who's been doing this for 19 years.
Stop waiting.
Start pitching.
- JFPI Session — monthly implementation call
- Opportunity Spotting — monthly with contact database access
- Monthly Pitch Surgery Q&A
- Guest directory listing shared with podcast hosts
- Weekly press & podcast opportunities
- The Pitch Room co-working
- Quarterly gameplan huddle
- All bite-sized resources + media training
- Founding Bonus: Live Gameplan Sprint
Results in their words
We did in three hours what would have taken me ten days alone. It created action, created clarity, and took the load off. I was stuck in overthinking and your process removed that for me.
I've just opened an email with the list of podcasts. Oh my goodness, Fiona. I'm in no doubt of how much you've helped and gifted me today. For me it's the action that you deliver. Not under your watch.
The proof is in
the search results.
I built a six-figure PR agency without a single blog post, paid ad, or social media strategy. My whole business runs on Search Impression Authority — and I've spent 19 years building it for clients at the BBC, Channel 4, and beyond. Now I'm teaching you how to do it for yourself.
19 years getting
people noticed.
I spent 13 years in broadcast PR — at the BBC, Channel 4, Warner Bros., Endemol, and Fremantle — learning how to make things land. What gets covered. What gets ignored. What makes someone the obvious choice and what makes them easy to overlook.
In 2020 I founded POW PR, the UK's only dedicated podcast PR agency. We've worked with shows including The Rest is Politics, Sweet Bobby, and ZOE: Science and Nutrition. I've spoken at The Podcast Show, judged the British Podcast Awards, and presented at Old Trafford. I'm #1 on Google for podcast PR — and I've never written a blog post.
That's Search Impression Authority. And I want to show you how to build yours.
- Clients re-branding and changing their job titles entirely
- Clients writing their signature talks from scratch
- Clients starting podcasts to build their community
- Clients writing books on their signature process
- Clients feeling like a bit of a celebrity (I won't apologise)
The opportunity
won't pitch itself.
25 founding member spots. One chance to lock in 30% off for life. Let's go.
Join Pitch Club →25 founding member spots · £140 per quarter · Launching 3rd June
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